The main area of activity is to use the latest technology to create compelling interactive audio-visual installations.
The company has being doing a ceaseless research aimed at developing new methods of interaction with the digital world and new ways to implement the unique media solutions. Below are some examples.
1. MagicPaint (BodyPaint)
Interactive visual tool permits users to draw on a virtual canvas, using the body as a brush. Audiovisual installation was introduced at the presentation on the request of Canon. MagicPaint interprets movements, gestures and dance into a continuously evolving composition, thus expressing their feelings and emotions in all the richness of colors and genres – from bright fireworks to the subtle brush strokes.
2. Multi-touch surface
We present an interactive system with an accessible and fun user interface with rich functionality. The user interacts with digital content using simple gestures and touches. The system allows you to create solutions of any complexity.
3. Bluetooth drumMachine
Interactive entertainment system was designed to support the Nokia road show tour in 17 cities.
Bluetooth drum Machine allows participants to use mobile phones as a remote control to play a set number of percussion instruments in the musical composition.
4. Virtual test drive
For the presentation of the new Mitsubishi Lancer X by Rolf Import (Moscow) NewGround has developed a mobile app that allows a user to get acquainted with technical specifications of a car. With the application the user can also see the price of the car and sign up for a test drive.